Do you know who’s behind those clicks?
The latest issue of BusinessWeek features a long article on the subject of ClickFraud, telling the story of a certain entrepreneur who spent $2 million on Google and Yahoo advertising, and started to wonder why so many clicks were coming from places like Mongolia and Syria. Surely they weren’t interested in US insurance and mortgage quotes?
A very interesting story, indeed, and somewhat chilling. It certainly shows that you can’t just leave your advertising campaigns to run themselves without close supervision - it could be costing you a fortune, quite literally.