Posted by Dave Collins
Bullet points can be a powerful way of conveying a lot of information without having to resort to long, dense paragraphs of text. You often see them on web pages and presentations, but to be honest, they’re usually quite bad. Many people seem to think that you can take any paragraph of text and simply split it into bullet points, and leave it at that. Obviously, that’s not a great idea, but what should you do instead?
Over at Copyblogger, they’ve put together a great post that shows you how to write fascinating bullet points - including some very useful cardinal rules.
My own personal favourite? “Practice parallelism”, which tells you to maintain the same grammatical form throughout the list, but that’s just because it’s a pet peeve of mine. The more useful parts of the post show you how to captivate your readers, and drive them to take action.
Well worth a read!